Monthly Archives: September 2017

Auto Body Repair Or Just Get A New Car?

I have a group of the best North american shop owners in my Mastermind Group, and some of them have difficulty with this strategy. The majority of them are using voice blasting as a stabilization strategy with existing clients, not new clients. The thing that drives us crazy is when we don’t know the blaster. It is a different story when a nice reminder that can help us is left on our recorder.

Window Tinting is one of the fastest growing segments of the automotive aftermarket industry. The startup costs are extremely low – all you need is a roll of film, a few tools-of-the-trade and a customer vehicle.

What should you know before buying car subwoofers? There are a few things that you need to keep in mind before you buy a subwoofer. On one hand, consider your personal taste and preference for the music that you listen to. If the music you love has a lot of bass element, you may require relatively larger car subwoofers. On the other hand, decide the placement of the subwoofer in your car before you buy them. Generally speaking, the placement depends on the size of your car. For instance, if you have a small car it usually leaves you with only a few options for the placement of the subwoofers. Another thing to keep in your mind is the budget you are ready to pay for this car electronics.

Some of the red flags you will be able to find out about an used car you’re considering are a major accident, theft, odometer rollback, police use, serious mechanical problems, reconstruction, fire damage and more. These are serious problems and obviously you won’t want to buy a car with this kind of vehicle history.

The male ego is a fragile thing which needs to be handled with care rather than crushed under your heel. Diminishing his image hurts his self-esteem as nothing else does. It is something no man will tolerate. So, instead of traversing the negative path of nagging and wounding, try the positive approach of healing, and winning over with wiles and smiles and see for yourself how effective it is.

Another idea whose time has passed but is making a comeback is giveaways to the customer. Giveaways such as calendars, magnets, mugs, pens, key rings, etc. help keep your name in front of your customers. Used on the exit, this is also a great time to introduce your referral program.

Car care club programs, where your customers prepay for maintenance services at a discount to generate return visits over a 12-month period, usually are offered in three levels marketed as silver, gold and platinum. Many shop owners have stabilized car count by giving a free oil change after the customer invests in several services on their own as well with an oil change reward program.